This was the first project/campaign where we worked with a lead agency. RWND Creative is a mission driven team and work with partners who make a difference. They have created a very important campaign for Médiaunió about cyber security where we had the opportunity to prepare the creative PR parts.
Médiaunió identifies and selects a very important social issues and tries to activate people through communication campaigns in a way that makes a measurable difference in Hungary.
Médiaunió works on the selected issues with the involvement of communication professionals and NGOs, coordinates the pro bono work of professional PR and advertising agencies, and also uses the help of media buying agencies, research companies. The founders and members of the Médiaunió are media and advetising space owners who support the year-round national campaign with valuable advertising spaces and content.
Project
A Kulcs Te Vagy
Client
RWND Creative and Médiaunió
What We Did
Creative campaign, Photo campaign, Social media campaign
Task
We had to support the lead agency and the campaign with creative PR solutions:
Came up with media cooperations and prepared 10+ press releases