Debrecen and Miskolc hosted the 7th edition of European Universities Games. This was the biggest University sport event organised in Hungary since the 1965 Summer Universiade. The organisers welcomed more than 4500 athletes to compete in 17 different sports.
The European Universities Games is a multisport event engaging athletes from European universities, held every two years, hosted in different European university cities.
We had to compete with 5 other agencies to win the project. As this was a truly exciting task we gave it all. Our team prepared a 180+ page presentation covering everything. This was our first strategy where we used AI to check our thinking. Aaaand we landed the job.
This way our agency was able to work on one of the biggest sporting event of the year.
Project
European Universities Games 2024
Client
MAGYAR EGYETEMI-FŐISKOLAI SPORTSZÖVETSÉG
What We Did
Brand narrative / strategy and Brandbook
Task
We recieved a basic logo + a slogan: More than Games!
Our team had to create a narrative strategy around them.
We have finished the logo. Prepared new imagery, animations, grids, layouts.
Solution
Actually the slogan immediatly clicked in our mind and had the story in the first few minutes. We needed to justify it and give it a strategic background. With the help of AI we were able to check our solutions and mine for more insights.
Campaign elements
Brandbook
Brand strategy and narrative