Overview

Képező is an art community founded by three friends: Éva, Boróka and Beatrix. They believe that art, especially fine art, is more than just entertainment for the eye. Art is something more. Every piece teaches us about the world and ourselves, builds or sense of beauty, takes us to distant times and stories, helps us to reconnect and reboot our system just like a good book, a movie or a theatre piece.

They want to help everyone and every generation to accept and understand art.

They are here to help you to enjoy art in new levels by taking it closer to you so that you can take it home.

Project

Képező art-to-go

Client

Képező Branding

What We Did

Branding
Design and Image
Social Media design
Photo Campaign – Portrait photo session
Website design and webshop

Background

Képező is an art community founded by three friends: Éva, Boróka and Beatrix. They believe that art, especially fine art, is more than just entertainment for the eye. Art is something more. Every piece teaches us about the world and ourselves, builds or sense of beauty, takes us to distant times and stories, helps us to reconnect and reboot our system just like a good book, a movie or a theatre piece.

They want to help everyone and every generation to accept and understand art.

They are here to help you to enjoy art in new levels by taking it closer to you so that you can take it home.

Task

The team moves to a new place. They have found a new home for their dreams. This was the perfect time to redefine their brand.

We had the opportunity to create their completely new identity.
Colors, patterns, forms, words.
Logo, slogen, web, photosession – everything.

Solution

To create the best possible identity we teamed up with the three founders and worked closely on the brand. We organized a whole day workshop where we cracked their DNA.

With the efficient workshop we were able to get more than enough information to deliver a clear modern solution.

During this session we also prepared the new sales and pitch presentation for the brand.

With key insights on the spot we could insert their narrative into shapes and forms.

At the end they got a brave and bold toolkit

Art of Education

Art-to-Go