Overview

News of the 2022 Global Chess Festival has reached everyone from the school desks of Georgia to the giant screen in New York’s Times Square. The overall theme of the festival was Women in Chess, Women in Science.

The Global Chess Festival promotes the 1000 faces of chess all around​ the world. They aim to share the beauty of chess with 5 million people by 2025, to connect and enjoy chess-related activities on the day of the festival.

Project

Judit Polgar’s Global Chess Festival

Client

Judit Polgar

What We Did

Classic PR

Press Release

Media Management

Press Conference

Task

We had the opportunity to work with a living LEGEND: Judit Polgár

Her team asked us to give PR support for the Global Chess Festival. The theme of this year’s festival was Women in Chess, Women in Science. To emphasize this important topic we found interesting  hungarian girls with even more interesting occupations. What connected these girls is Chess! All of them played the game and now they were able to share their story about how chess influenced their life.

Checkmate

In the framework of the festival, the international conference “Chess in Education” was held in cooperation with the European Chess Union (ECU), and this year’s patron, Georgia’s Minister of Education and Science, Dr. Mikheil Chkhenkeli, in his speech, underlined “Chess is proven to be one of the most powerful tools we can give children to succeed in school and life.”

Women in Chess

Women in Science